Branding

When you look at a product, be it food; clothing; car-parts; cat litter boxes or even wellington boots, if the branding is done right, something magical is happening inside you. It "speaks" to you, penetrating all your senses through the fact that the design was created with you, the end-user in mind. The decision whether to pick it up and put it in your shopping basket is often not made because you really and truly need it, but, because it makes you feel something. It resonates with you and makes you want to have this item in your possession because it will somehow or other enrich your life.